Titlebook: Entering the Global Arena; Emerging States, Sof Jonathan Grix,Paul Michael Brannagan,Donna Lee Book 2019 The Editor(s) (if applicable) and

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,Brazil’s Double Host Status,source-rich country was starting to look like it would move beyond a regional hegemon towards a world power. Widespread corruption against a backdrop of an economic downturn, however, resulted in Brazil spending close to $30 billion on a few weeks of sporting spectacles and desolate, underused, overpriced sports facilities.

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,Qatar’s Global Sports Strategy: Soft Power and the 2022 World Cup,e significantly backfired, leading to severe international critique over its social policies and laws at home, which, in turn, led to the fall of ex-FIFA President Joseph ‘Sepp’ Blatter after 17 years at the head of football’s world governing body.

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Conclusion,as. Second, we highlight the notion of SMEs as a driver for ‘development’ and what form this takes. Third and finally, the soft power concept is revisited in the light of our study and critiqued, although it is maintained that soft power continues to be useful to shed light on efforts to marshal non-coercive resources for the benefit of states.

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Pressure, Enterprise and Prices, the rise of new economic centres of power and the shifting balance of power have raised concerns about a possible endgame to the current international order. This chapter explores these concerns and analyses the extent to which they are based on assumptions around BRICS’ unity and the sustainability of their continued economic success.

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Emerging States and the Shifting Balance of Global Power,to the development of a more decentred international economy and alternative models of international economic development. As this chapter highlights, the rise of new economic centres of power and the shifting balance of power have raised concerns about a possible endgame to the current internationa

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Sports Mega-Events and the Concept of Soft Power, its lack of clarity and obfuscated its meaning. Combining it with sports mega-events—large-scale sporting spectacles—has added to the confusion. This chapter sets about explaining both sports mega-events and the concept of soft power. Moreover, we show how the latter can be used to understand the f

Adjourn

,Brazil’s Double Host Status,fulfilled promise. After being awarded the right to host the 2014 FIFA World Cup in 2005, successfully hosting the Pan American Games in 2007, winning the right to host the 2016 Olympics and with an economy that overtook the UK to become the sixth largest in the world in 2011, most commentators thou