书目名称 | Engineering Legitimacy | 副标题 | How Institutional En | 编辑 | Iva Petkova | 视频video | | 概述 | Contains substantial empirical research drawing from several years of interviews and study into luxury fashion brands and their e-commerce disruptors/partners.Presents a current study of the trending, | 图书封面 |  | 描述 | .Through the lens of the fashion industry, Iva Petkova explores not only how institutionalized organizations react and adapt to the rise of start-up outsiders, but also how these outside “disruptors” seek to cultivate legitimacy and win influence. In so doing, she reflects upon a longstanding question in the sociology of organizations and neo-institutional theory: How do institutionalized organizations in creative industries resolve the inherent conflict between art and commerce, particularly in a changing institutional environment? .Engineering Legitimacy. outlines the processes through which e-commerce and social commerce companies in fashion disturb and reconstruct the industry, crosscutting their technical field of expertise and looking to legitimize their innovative practice in the institutionally elaborated field of fashion. Through an analysis of the emerging culture of innovation collectively created by start-up outsider disruptors, this book contemplates how fashion-technology companies transform their moral narratives into acceptable commercial practice, legitimating a model of profound institutional change over the digital operations of fashion companies.. | 出版日期 | Book 2018 | 关键词 | Technology start-ups; sociology of organizations; entrepreneurship; sociology of innovation; Organizatio | 版次 | 1 | doi | https://doi.org/10.1007/978-3-319-90707-9 | isbn_softcover | 978-3-030-08079-2 | isbn_ebook | 978-3-319-90707-9 | copyright | The Editor(s) (if applicable) and The Author(s) 2018 |
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