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Titlebook: Engineering Legitimacy; How Institutional En Iva Petkova Book 2018 The Editor(s) (if applicable) and The Author(s) 2018 Technology start-up

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书目名称Engineering Legitimacy
副标题How Institutional En
编辑Iva Petkova
视频video
概述Contains substantial empirical research drawing from several years of interviews and study into luxury fashion brands and their e-commerce disruptors/partners.Presents a current study of the trending,
图书封面Titlebook: Engineering Legitimacy; How Institutional En Iva Petkova Book 2018 The Editor(s) (if applicable) and The Author(s) 2018 Technology start-up
描述.Through the lens of the fashion industry, Iva Petkova explores not only how institutionalized organizations react and adapt to the rise of start-up outsiders, but also how these outside “disruptors” seek to cultivate legitimacy and win influence. In so doing, she reflects upon a longstanding question in the sociology of organizations and neo-institutional theory: How do institutionalized organizations in creative industries resolve the inherent conflict between art and commerce, particularly in a changing institutional environment? .Engineering Legitimacy. outlines the processes through which e-commerce and social commerce companies in fashion disturb and reconstruct the industry, crosscutting their technical field of expertise and looking to legitimize their innovative practice in the institutionally elaborated field of fashion. Through an analysis of the emerging culture of innovation collectively created by start-up outsider disruptors, this book contemplates how fashion-technology companies transform their moral narratives into acceptable commercial practice, legitimating a model of profound institutional change over the digital operations of fashion companies..
出版日期Book 2018
关键词Technology start-ups; sociology of organizations; entrepreneurship; sociology of innovation; Organizatio
版次1
doihttps://doi.org/10.1007/978-3-319-90707-9
isbn_softcover978-3-030-08079-2
isbn_ebook978-3-319-90707-9
copyrightThe Editor(s) (if applicable) and The Author(s) 2018
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https://doi.org/10.1007/978-1-137-06439-4cial commerce peers. The narrative introduces the reader to specific approaches by . to product acquisition and curation that proved to be key in building trust with merchandising executives at fashion brands.
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The Best American History Essays on Lincolnhink operationally as well as aesthetically about their behavior. Further described are aspects of the internal organizational evolution in . that enabled the transformation of moral into pragmatic legitimacy, and introduced approaches to institutionalizing influence legitimacy with fashion companies.
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Standard Theism and Naturalism,at the explosion of legitimacy of key players in the field of digital fashion, providing advice for future researchers on how to approach through organizational ethnography new fields, where the population of organizations is emergent and small in numbers; yet, practices develop remarkably fast. (108 words)
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