Titlebook: Engaging Customers Using Big Data; How Marketing Analyt Arvind Sathi Book 2014 Palgrave Macmillan, a division of Nature America Inc. 2014 A

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Book 2014Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage of marketing analytics.

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https://doi.org/10.1057/9781137386199Advertising; Automation; Big Data; business intelligence (BI); communication; data analysis; Data Scientis

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From Broadcast to Collaboration,also been coupled with an equally rapid advancement of advanced analytics and automation to drive marketing decisions. The market leaders foresaw the availability of big data and started to build gigantic receptacles to contain and control the big data tsunami to their market advantage. A large numb

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