| 书目名称 | Energy Branding | | 副标题 | Harnessing Consumer | | 编辑 | Friðrik Larsen | | 视频video | | | 概述 | Examines the perceptions that consumers have on Green Branding.Employs a cross country perspective comparing Easter Europe and Western European territories.Assesses the ingredients of an energy brand | | 图书封面 |  | | 描述 | .Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism, indicating the need for a greater focus on marketing and branding in the energy industry. The author examines both perspectives of energy as a commodity business and a consumer brand, as well as the perception of energy consumers across Europe. Topics discussed include green energy, the liberalisation of the electricity industry, and the relationship between consumers and executives in the energy market. One of the first of its kind, this book offers a unique and innovative study of the development of branding in the energy industry, and sheds light on future marketing strategies.. | | 出版日期 | Book 2017 | | 关键词 | energy market; marketing; customer perspective; international; product branding | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-319-57198-0 | | isbn_softcover | 978-3-319-86101-2 | | isbn_ebook | 978-3-319-57198-0 | | copyright | The Editor(s) (if applicable) and The Author(s) 2017 |
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发表于 2025-3-21 19:22:23
