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Titlebook: Emotional Engineering; Service Development Shuichi Fukuda Book 2011 Springer-Verlag London Limited 2011 Customer Experience.Customer Value.

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,Exploitation of Designers and Customers’ Skills and Creativity in Product Design and Engineering,e current product development process is necessary to design, validate, and produce several variants of a product, in order to better satisfy customers’ needs, preferences, and skills. This is possible if customers become a central part of the product development process and are more directly involv
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Emotional Design in the Virtual Environment,otional evaluation, such as the impression gained from the shape or the size of the designed model. A virtual environment in which the designed model is visualized interactively using a full-scale stereo image can be used effectively as a method of emotional evaluation. Design support and design eva
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