Titlebook: Electoral Pledges in Britain Since 1918; The Politics of Prom David Thackeray,Richard Toye Book 2020 The Editor(s) (if applicable) and The

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,Custodians of the Manifesto: The Struggle over Labour’s Electoral Platforms, 1974–1983,festos were part of a bitter internal struggle within the party. Both left-wingers and right-wingers made frequent reference to themselves as “custodians of the manifesto,” using such claims to legitimate their diverse political positions. Such disputes meant the contents of manifestos and the inter

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,Thatcherism, the SDP and Vernacular Politics on the Isle of Sheppey, c. 1978–83,tream parties. It re-analyses testimony collected by the sociologist Ray Pahl during his extensive study of the Isle of Sheppey in Kent between the late 1970s and early 1980s. Pahl’s field notes are used to explore how local people discussed many of the burning political issues of the period, includ

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,The Promise of ‘Liberal Democracy’, c. 1981–2010, In that period the Liberal Democrats came into being as a political force, and established themselves as the third party at Westminster, before entering government in coalition with the Conservatives in 2010 and suffering a consequent electoral backlash. To what extent was the new party able to dev

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,‘We made a pledge, we did not stick to it, and for that I am sorry’: The Liberal Democrats’ 2015 Gen university tuition fees, it uses rhetorical analysis to examine the Party’s strategies of image restoration, which in turn provided a foundation for their manifesto pledges in the 2015 general election campaign. However, the Liberal Democrats were unable to neutralize the dominant narrative that,

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,The Rhetorical Lives and Afterlives of Political Pledges in British Political Speech c. 2000–2013,eeches published online by Britain’s three main political parties between 2000 and 2013, and uses this new corpus to explore the rhetorical lives and afterlives of pledges made under the New Labour and Cameron Coalition governments. Text analysis and experimental artificial intelligence techniques h

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David Thackeray,Richard ToyeInvestigates the creation and evolution of electoral promises over the past century in Britain.Offers fresh insights into the development of political communication and democratic representation.Bring

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Miriam Kennet,Michelle Gale De OliveiraIt makes numerous interesting findings, in particular that the majority of references to promises and pledges were actually attacks on those offered by opponents. In 1918, it finds that Conservatives moved away from the old language of party and towards a communitarian appeal to nation in framing pr