Titlebook: Elections and Voters in Britain; David Denver,Robert Johns Textbook 2022 The Editor(s) (if applicable) and The Author(s), under exclusive

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,The Party as the ‘Modern Prince’,This chapter highlights the long-term shift from a stable, two-party system to a more volatile situation in which, although those two parties remain the major players, they are more vulnerable. The joint processes of class and partisan dealignment are pinpointed as the reason for this greater instability.

Conclave

Systems-Creation and CompetitionThis highlights many voters’ reliance on general impressions of parties, and outlines the various sources of these impressions or images. Notable among these are party leaders:important influences on party choice in their own right but also a prominent way in which voters’ judge the priorities and performance of parties.

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,A Butterfly by the Lake—Wuxi Grand Theater,The changing nature of national election campaigning is explored and in this context the methods, performance and impact of opinion polls are assessed as well as the effects of the national press and television.The nature and impact of local and digital campaigning are also described and assessed.

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Studying British Elections,The chapter provides an overview of significant developments in British elections since the 1950s. The key tools and methods of electoral analysis are described and and the major theories underlying explanations of electoral behaviour are introduced.

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SSRIS

The Changing British Party System,This chapter highlights the long-term shift from a stable, two-party system to a more volatile situation in which, although those two parties remain the major players, they are more vulnerable. The joint processes of class and partisan dealignment are pinpointed as the reason for this greater instability.

Exposure

Party Images and Party Leaders,This highlights many voters’ reliance on general impressions of parties, and outlines the various sources of these impressions or images. Notable among these are party leaders:important influences on party choice in their own right but also a prominent way in which voters’ judge the priorities and performance of parties.