Titlebook: Effectiveness of Online Marketing Campaigns; An Investigation int Sebastian Klapdor Book 2013 Springer Fachmedien Wiesbaden 2013 Conversion

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978-3-658-01731-6Springer Fachmedien Wiesbaden 2013

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Book 2013 research in this thesis intends to fill this gap and shed light on the effectiveness of online advertising. Two studies are conducted that focus on multichannel online advertising and search engine advertising, the single-most important online ad channel. In an interdisciplinary approach, both stud

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Junshen Chen,Abdullah Mohammed,Theocharis Alexopoulos,Rossitza Setchis within garments for human health monitoring. In this chapter, a novel approach is reported to create wearable energy generators and sensors using nanostructured hybrid piezoelectric fibers and exploiting the enormous variety of textile architectures. It is found that high performance hybrid piezof