Titlebook: Effective Entrepreneurial Management; Strategy, Planning, Robert D. Hisrich,Veland Ramadani Textbook 2017 Springer Nature Switzerland AG 2

可以任性

大包裹

Business Ethics, Social Responsibility and Entrepreneurial Managers,f moral, amoral and immoral managers. The chapter ends with the discussion of the essence of social responsibility, the pyramid of social responsibility and benefits from action as a socially responsible business.

僵硬

Foundation of Entrepreneurial Management,ncept of private entrepreneurship, government entrepreneurship (governpreneurship) corporate entrepreneurship, and social entrepreneurship. The nature of the entrepreneurial process is then explored along with how it applies within established organizations. Entrepreneurship is a unifying framework

Thyroiditis

竖琴

Creativity, Innovation and Entrepreneurial Manager,tanding of the aspects of creativity and its contribution to innovation. The creative process is discussed along with some creative problem solving techniques. This chapter concludes with a discussion on the link between creativity and innovation and a discussion of various aspects and forms of inno

思想灵活

Entrepreneurial Risk Management,risk management is then discussed along with five major risk management phases—context definition, risk identification, risk analysis, risk treatment and risk monitoring and reviewing. The chapter ends with risk evaluation strategies—risk avoidance, risk reduction, risk anticipation, risk transfer a

EWER

Entrepreneurial Marketing Mix,, price, place (distribution) and promotion. Then, the differences and similarities of traditional and entrepreneurial marketing elements and contents are discussed. The chapter concludes with a discussion of basic forms of entrepreneurial marketing such as guerrilla, ambush, buzz and viral marketin

Root494

Organizing an Entrepreneurial Venture,iscussion of the reasons for selecting one legal form over alternative forms. Then, the chapter focuses on the legal forms of business available in the United States. The chapter concludes with a discussion of Board of Advisors or a Board of Directors.

Receive

Raising Capital for the Entrepreneurial Path, resources, distribution channel resources, and human resources, there are capital resources needed which particularly at the start of the new venture are difficult to obtain. This chapter will focus on raising capital by first discussing the types of capital and them the various sources of capital

悬挂

Entrepreneurial Businesses Growth,uence the growth followed by the discussion of the main perspectives of growth. Characteristics of fast-growing companies and management actions enabling growth are then discussed along with four major growth strategies—market penetration, market development, product development and diversification.