| 书目名称 | Economic Value and Revenue Management Systems |
| 副标题 | An Integrated Busine |
| 编辑 | Alessandro Capocchi |
| 视频video | |
| 概述 | Presents a new approach to the creation of value theory to demonstrate that revenue management and CRM are interdependent.Analyses why and how pricing policies become more dynamic in different sectors |
| 图书封面 |  |
| 描述 | .Filling a gap in existing literature on revenue management systems, this book explores the use of business strategies which are specifically designed to have a positive impact on economic and financial efficiency. Focussing on services within the tourism industry, the author takes a new approach and identifies dynamic pricing and service differentiation as key components of strategic management. Providing fresh insights into an ever-expanding sector, this book will be a useful tool for those studying business strategy and management, as well as value creation theory, as it ultimately presents an integrated business management model which will ensure sustainability.. |
| 出版日期 | Book 2019 |
| 关键词 | Pricing; Tourism industry; Italy; Creation of value; Capacity allocation |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-030-02417-8 |
| isbn_ebook | 978-3-030-02417-8 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
发表于 2025-3-21 18:47:37
