Titlebook: ECODESIGN -- The Competitive Advantage; Wolfgang Wimmer,Kun-Mo Lee,John Polak Book 2010 Springer Science+Business Media B.V. 2010 ECODESIG

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Sustainability as a Competitive Business Advantage,er energy consumption”, “better recycling rates”, etc., are often declared. But, in considering Sustainability or Sustainable Development from a more holistic perspective, the broader picture needs examination.

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1571-4780 ects in eco-product development; Life Cycle Assessment; and national and international environmental communication and marketing. This book is the latest in a series. The 2002 “Ecodesign Pilot” introduced a too978-94-007-3348-0978-90-481-9127-7Series ISSN 1571-4780 Series E-ISSN 2215-1699

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Book 2010; le- ing the environmental departments in a multinational company; managing research projects in eco-product development; Life Cycle Assessment; and national and international environmental communication and marketing. This book is the latest in a series. The 2002 “Ecodesign Pilot” introduced a too

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