| 书目名称 | E-Services | | 副标题 | Opportunities and Th | | 编辑 | Heiner Evanschitzky,Gopalkrishnan R. Iyer | | 视频video | | | 丛书名称 | Applied Marketing Science / Angewandte Marketingforschung | | 图书封面 |  | | 描述 | VII _______________________________________________________________________________________________________________________________ _______________________ Preface The book series, Applied Marketing Science - Angewandte Marketingforschung aims to bridge the gap between scientific rigor and practical relevance in the transfer of c- ting-edge theoretical and applied knowledge between scholars and practitioners. The series explores classic and contemporary theories and themes in global competitive networks, inter-organizational relationships, customer relationship management, and competitive advantages as conceived, developed, and applied in the field of marketing. Some major themes pursued by books in this series include: The management of networks and value chains Networks between firms and customers Inter-organizational networks Consumer behavior Brand management Marketing channels Other themes will also be explored at the discretion of the series editors. Given its international focus, the series Applied Marketing Science – Angewandte Marketingforschung will include contributions in both German and English. For authors, Applied Marketing Science – Angewandte Marketingforschung off | | 出版日期 | Book 2007 | | 关键词 | CRM; E-Commerce; E-Service; Electronic Market; Electronic Services; Marketing; Service Industry; e-services | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-8350-9614-1 | | isbn_softcover | 978-3-8350-0801-4 | | isbn_ebook | 978-3-8350-9614-1Series ISSN 2627-1982 Series E-ISSN 2627-2008 | | issn_series | 2627-1982 | | copyright | Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2007 |
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发表于 2025-3-21 19:28:10
