Titlebook: E-Commerce and Intelligent Methods; Javier Segovia,Piotr S. Szczepaniak,Marian Niedzwi Book 2002 Springer-Verlag Berlin Heidelberg 2002 DO

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rior results than the conventional method of logistic regression. Future research in this area should devote more attention to applying this and other data mining methods to solving complex problems facing today’s electronic businesses.

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Chemometrics in food chemistry,ain products is obtained, later the propensity through his/her life cycle to buy different products either of the same category or different is obtained with the help of a Neural Network. This will also allow us to conduct different online marketing campaigns of cross-selling and up-selling.

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