Titlebook: E-Business. Digital Empowerment for an Intelligent Future; 22nd Wuhan Internati Yiliu Tu,Maomao Chi Conference proceedings 2023 The Editor(

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Impact of Data Breach on IT Investment: Moderating Role of Buyer-Supplier Relationship,e positive effect of data breach on IT investment is strengthened. Our findings provide practical guidance for firms to better understand and respond to data breaches and improve their IT security capabilities.

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,The Influence of Marketing Stimuli and Contextual Factors on Consumers’ Intention to Make Impulse P engaging atmospheric cues; operators can innovate live-streaming gameplay and optimise incentives; and consumers should spend rationally according to their actual needs. The study contributes to an understanding of S-O-R theory application in live e-commerce context, and enriches the research on th