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Titlebook: E-Business. Digital Empowerment for an Intelligent Future; 22nd Wuhan Internati Yiliu Tu,Maomao Chi Conference proceedings 2023 The Editor(

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,Exploring the Effect of Intelligent Recommendation Systems on Users’ Emotional Attachment: The Modepleasure, and self-expressiveness respectively; (2) Self-pleasure and self-expressiveness are positively associated with users’ emotional attachment, while self-actualization do not have significant effect on users’ emotional attachment; (3) Extraversion has a positive moderating effect on the relat
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A Study of Consumer Purchase Intentions in E-Commerce Live Broadcast for Eye Health Products Based ced consumers’ purchase intention, but the influence of the anchor’s language charm on consumers’ purchase intention was not significant. Second, consumer trust fully mediated between perceived ease of use and purchase intention, and partially mediated between perceived usefulness and purchase inten
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,How Chatbots’ Anthropomorphism Affects User Satisfaction: The Mediating Role of Perceived Warmth antudy, we used 2 (anthropomorphic: high anthropomorphic vs. low anthropomorphic) x 2 (task creativity: high creative vs. low creative) between subjects who were asked to buy clothes via an e-commerce platform chatbot designed specifically for this study. They then completed an online survey to evalua
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,The Influence of the Thematic Coherency of CSR Activities on Users’ Purchase Intention on E-Commercvities influences the purchase intention by including consumer-company identification as a mediator. A theoretical model proposed to describe the hypothesized relationships was tested by the method of questionnaire survey and experiment. The results shown that consumer-company identification partial
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