书目名称 | Data-Driven Customer Engagement |
副标题 | Mastering MarTech St |
编辑 | Ralf Strauss |
视频video | |
概述 | Unlock success in Marketing and Sales with cutting-edge MarTech digital solutions.Brides theory and practice: From corporate strategy to real-world implementations.Presents 14 compelling case studies |
图书封面 |  |
描述 | .Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive guide. From understanding the strategic imperatives driving MarTech adoption to navigating the intricacies of data-driven customer interaction, this book provides invaluable insights and practical strategies. Explore topics ranging from budget allocation and market potential to data readiness and GDPR compliance, gaining a deep understanding of key concepts and best practices. Whether you‘re grappling with the complexities of AI integration or seeking to optimize measurement and KPIs, this book equips you with the knowledge and tools needed to thrive in today‘s digital marketing environment. With decades of industry experience, Ralf Strauss offers in this book a roadmap for success, empowering marketers to navigate the challenges and seize the opportunities presented by MarTech innovation.. |
出版日期 | Book 2024 |
关键词 | Data-driven customer interaction; MarTech landscape; Marketing technology trends; Budget allocation str |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-031-64295-1 |
isbn_softcover | 978-3-031-64297-5 |
isbn_ebook | 978-3-031-64295-1 |
copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |