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Titlebook: Data-Driven Customer Engagement; Mastering MarTech St Ralf Strauss Book 2024 The Editor(s) (if applicable) and The Author(s), under exclusi

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发表于 2025-3-21 17:52:27 | 显示全部楼层 |阅读模式
书目名称Data-Driven Customer Engagement
副标题Mastering MarTech St
编辑Ralf Strauss
视频video
概述Unlock success in Marketing and Sales with cutting-edge MarTech digital solutions.Brides theory and practice: From corporate strategy to real-world implementations.Presents 14 compelling case studies
图书封面Titlebook: Data-Driven Customer Engagement; Mastering MarTech St Ralf Strauss Book 2024 The Editor(s) (if applicable) and The Author(s), under exclusi
描述.Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive guide. From understanding the strategic imperatives driving MarTech adoption to navigating the intricacies of data-driven customer interaction, this book provides invaluable insights and practical strategies. Explore topics ranging from budget allocation and market potential to data readiness and GDPR compliance, gaining a deep understanding of key concepts and best practices. Whether you‘re grappling with the complexities of AI integration or seeking to optimize measurement and KPIs, this book equips you with the knowledge and tools needed to thrive in today‘s digital marketing environment. With decades of industry experience, Ralf Strauss offers in this book a roadmap for success, empowering marketers to navigate the challenges and seize the opportunities presented by MarTech innovation..
出版日期Book 2024
关键词Data-driven customer interaction; MarTech landscape; Marketing technology trends; Budget allocation str
版次1
doihttps://doi.org/10.1007/978-3-031-64295-1
isbn_softcover978-3-031-64297-5
isbn_ebook978-3-031-64295-1
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl
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Thermally stimulated discharge of electrets,tion, down to multi-channel execution. In order to assess strategies and concepts, since 2019 between 280–370 senior executives in marketing & sales have been targeted by a quantitative survey each year, backed by all-in-all 145 qualitative 1:1 interviews.
发表于 2025-3-22 05:39:07 | 显示全部楼层
is or should be based upon the customer journey. Contrary to theory, only a subset of companies indicated that an outside-in customer journey analysis and mapping has been conducted. In this vein, fundamental concepts and insights are missing right from the start. “Failure by Design” for projects.
发表于 2025-3-22 12:21:35 | 显示全部楼层
https://doi.org/10.1007/978-3-476-03096-2ates that the quality of planning and data-driven steering is lagging. Backed by huge data science departments, the future will show a higher degree of automation, down to the level of Causal AI, e.g. in marketing mix modelling.
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,Let the MarTech Music Play … Development Phases of the MarTech Universe,, the overall maturity is still pretty low. The more know-how companies have been able to build up, the more they are familiar with processes and applications … the more time they have already spent on those topics and concepts… the more best-of-breed solutions are preferred versus all-in-one suite solutions.
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