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Titlebook: Dynamics of Long-Life Assets; From Technology Adap Stefan N. Grösser,Arcadio Reyes-Lecuona,Göran Gran Book‘‘‘‘‘‘‘‘ 2017 The Editor(s) (if a

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Ownership, Property and Women’s Bodiesucts once they are in operation. The aim of this chapter is to present some of those challenges, which have been addressed in the Use-it-Wisely (UIW) project using the tools and methods presented in this book. To outline these different challenges and how they are interrelated, an imaginary company
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Traditional marketing versus web marketingmanage innovations more systematically throughout a system’s life-cycle. This chapter introduces innovation management and co-creation in general, and details the methods of design thinking and business model canvas, thereby enabling organisations to professionalise their collaboration with customer
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Traditional marketing versus web marketinglex. The field of complexity management tries to devise methods and methodologies to cope with the challenges arising from complexity. This chapter provides a brief overview of the field of complexity management. More specifically, it defines in detail the terms complexity and dynamic complexity. Dy
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