Titlebook: Dynamic Models of Advertising Competition; Open- and Closed-Loo Gary M. Erickson Book 1991 Springer Science+Business Media New York 1991 Ad

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Michael Ehret,Michaela Haase,Martin KaluzaThe final model we analyze is the diffusion (with repeat) formulation. With this model, we assume, again, that the two competitors in the duopoly wish to maximize discounted profits over an infinite horizon: . The dynamic constraint on sales in the diffusion model is ..

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Analysis of a Lanchester Duopoly,Assume we have two competitors in a competition for market share, and that each wishes to maximize its discounted cash flow over an infinite horizon. We have for competitor 1.and for competitor 2

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Analysis of a Vidale-Wolfe Duopoly,In this chapter, we analyze the Vidale-Wolfe model introduced in chapter 2. In this model, it is assumed that the two competitors have the following maximization problems: . which are subject to the dynamic constraint

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Analysis of a Diffusion Duopoly,The final model we analyze is the diffusion (with repeat) formulation. With this model, we assume, again, that the two competitors in the duopoly wish to maximize discounted profits over an infinite horizon: . The dynamic constraint on sales in the diffusion model is ..

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Michael Ehret,Michaela Haase,Martin Kaluzaetitive advertising may have on the firm’s market share, sales, and profit, and the interactive nature of a competitor’s advertising with a firm’s own. Competition is ignored only at the firm’s peril; empirical studies (e.g., Little 1979; also see the empirical survey below) have shown quite clearly

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Michael Ehret,Michaela Haase,Martin Kaluza of competitors to be studied, the nature of competitive interaction, and the information base of the competitors involved. Generally, studies to date have assumed a game theory framework, in which each of the various competitors involved is a decision-maker, although some (e.g., Horsky 1977) study

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