| 书目名称 | Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels |
| 副标题 | Investigating the Ph |
| 编辑 | Katja Wagner |
| 视频video | |
| 丛书名称 | Handel und Internationales Marketing Retailing and International Marketing |
| 图书封面 |  |
| 描述 | Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding business activities, it is important to take a deeper look in the areas of artificial intelligence and e-commerce. Not only business is affected from these new shifts, but it also impacts consumers’ attitudes, motivation, and practices. So, the evaluation of anthropomorphism and in general, the expectation and motivation of successful acceptance are under review and offer explanations for consumers intentional usage of new technologies. Therefore, six essays address specific phenomena in central subareas of new technologies and digital channels for a more profound understanding of consumers in digital environments. |
| 出版日期 | Book 2021 |
| 关键词 | Conversational Agents; Anthropomorphism; New Technologies and Digital Channels; Artifical Intelligence; |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-658-35150-2 |
| isbn_softcover | 978-3-658-35149-6 |
| isbn_ebook | 978-3-658-35150-2Series ISSN 2626-3327 Series E-ISSN 2626-3335 |
| issn_series | 2626-3327 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies |
发表于 2025-3-21 19:09:03
