Titlebook: Doing Business in Chile and Peru; Challenges and Oppor John E. Spillan,Mohammad Nakibur Rahman Book 2020 The Editor(s) (if applicable) and

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Marketing,In the arena of International Business, marketing relates to identifying, measuring, and responding to market opportunities across borders and around the world (Cavusgil et al. 2017).

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https://doi.org/10.1007/978-3-030-26740-7 their ability to grow, innovate and reach levels of economic development that were not thought of in the latter part of the twentieth century. Both countries are sustaining their growth and development. Peru has had some political turbulence with its President Pablo Kuczynski having to resign becau