书目名称 | Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary | 编辑 | Matt Hills | 视频video | | 图书封面 |  | 描述 | The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a ‘popular media event‘ while sometimes uneasily integrating public service values and consumerist logics. | 出版日期 | Book 2015 | 关键词 | Doctor Who; brand; anniversary; media event; paratexts; public service broadcasting; BBC TV; BBC Worldwide; | 版次 | 1 | doi | https://doi.org/10.1057/9781137463326 | isbn_ebook | 978-1-137-46332-6 | copyright | Matt Hills 2015 |
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书目名称Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary影响因子(影响力) 
书目名称Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary影响因子(影响力)学科排名 
书目名称Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary网络公开度 
书目名称Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary网络公开度学科排名 
书目名称Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary被引频次 
书目名称Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary被引频次学科排名 
书目名称Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary年度引用 
书目名称Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary年度引用学科排名 
书目名称Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary读者反馈 
书目名称Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary读者反馈学科排名 
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