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Titlebook: Diversity in European Marketing; Text and Cases Thomas Rudolph,Bodo B. Schlegelmilch,Jan Niklas Me Textbook 2012 Gabler Verlag | Springer F

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发表于 2025-3-21 18:45:12 | 显示全部楼层 |阅读模式
书目名称Diversity in European Marketing
副标题Text and Cases
编辑Thomas Rudolph,Bodo B. Schlegelmilch,Jan Niklas Me
视频video
概述Case studies and insights on the European marketing and management of companies.Written by expert academics of leading management schools in Europe
图书封面Titlebook: Diversity in European Marketing; Text and Cases Thomas Rudolph,Bodo B. Schlegelmilch,Jan Niklas Me Textbook 2012 Gabler Verlag | Springer F
描述Given its unique heritage and diversity, Europe deserves and requires distinct marketing attention. This book offers a non-traditional perspective to European marketing by addressing up-to-date issues and challenges for marketers through short cases and relevant received theory. Specific student assignments further provide educators, who want to take a European perspective in their teaching, with probing discussion material and encourage readers to think ahead. All cases are written by expert academics of leading management schools in Europe, establishing diversity in culture and approaches. The topics are accordingly as diverse as its contributors and include case studies and insights on the European marketing and management of companies such as Aldi, Delhaize, DeLaval, Deutsche Bank, KFC, Kofola, Puma, and Vestas Wind Systems, among others.
出版日期Textbook 2012
关键词Consumer Behavior; Demographics in Europe; European Market; Marketing; Marketing Environments; Retail Str
版次1
doihttps://doi.org/10.1007/978-3-8349-6976-7
isbn_softcover978-3-8349-1420-0
isbn_ebook978-3-8349-6976-7
copyrightGabler Verlag | Springer Fachmedien Wiesbaden 2012
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Changing Media Regulation in Europe: VIASAT3 in Hungaryonal regulatory authority (NRTB) regarding the Viasat3 channel for a long time. NRTB had fined the broadcaster many times since the launch of Viasat3 channel on 23 December 2000 due to the alleged violations of the Broadcasting Act passed in 1996 by the Hungarian parliament. The frequency of fines,
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Nostalgic Branding in Central Europe dates back to 1962 when the national pharmaceutical company Galena Opava started to distribute Kofo-syrup to producers of non-alcoholic beverages in former Czechoslovakia. The Kofo-syrup was used as a key ingredient for the Kofola drink. Since the 1960 s, Kofola has been gaining popularity all over
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Private Label Strategies in Europee US and understand the reasons for the growth of private labels. Next, we will review what are the objectives followed by retailers in the development of private labels and the different types of private labels that retailers have created over the years.
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The Consumer as a Co-Producer and Prosumer: Convenience Food Marketingce then, the Rieber and Son group has grown into a major food corporation nationally and internationally. The company now owns 25 brands, employs 1 200 employees in Norway and 2 400 internationally with manufacturing facilities in Norway, Sweden, the Netherlands, Poland, the Czech Republic and Russi
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European Market Entry – The Case of DeLavalng equipment and automation, prepared for a meeting with the company’s executive team concerning “how to go to markets.” The backdrop for the meeting was a mix of good and bad news. On the one hand, the company’s investments in robotic high-tech solutions for dairy farming had been crowned with succ
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Textbook 2012he topics are accordingly as diverse as its contributors and include case studies and insights on the European marketing and management of companies such as Aldi, Delhaize, DeLaval, Deutsche Bank, KFC, Kofola, Puma, and Vestas Wind Systems, among others.
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