Titlebook: Diversification, Relatedness, and Performance; Frithjof Pils Book 2009 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2009

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of diversification strategies? Frithjof Pils chooses a topic which is of high practical relevance since the decision in which businesses a firm wants to be in is at the core of corporate strategy. His research objectives are well developed based on a sound description of the current research status. The empi978-3-8349-1404-0978-3-8349-8181-3

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Constructing effective sentencesiversificationperformance linkage. These issues had to be neglected in the meta-analyses given the lack of respective empirical material that could be used for contingency variable analysis: effects of types of relatedness and effects of industry. In addition, I add to the analysis a market-based pe

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Constructing effective sentenceshe relatedness construct. New measurement schemes are proposed that indicate relatedness on alternative bases and along multiple dimensions in order to capture a broadest possible range of potentials for synergy (Farjoun, 1994; Markides and Williamson, 1994; Pehrsson, 2006; Robins and Wiersema, 1995

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978-3-8349-1404-0Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2009

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Constructing effective paragraphsProduct diversification strategy determines which businesses a corporation should be in. As it defines the scope of a firm’s activities, it is considered a cornerstone of corporate strategy (e.g., Hofer and Schendel, 1978; Markides and Williamson, 1994; Porter, 1987).