Titlebook: Discrete Choice Experiments in Marketing; Use of Priors in Eff Klaus Zwerina Book 1997 Springer-Verlag Berlin Heidelberg 1997 Konsumentenve

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1431-1941 -product development to create the new products customers want because competitors will do their best to supply them. Besides offering competitive advantages, n978-3-7908-1045-5978-3-642-50013-8Series ISSN 1431-1941 Series E-ISSN 2197-716X

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https://doi.org/10.1007/978-3-658-33032-3nology used in the subsequent chapters. Chapter 2 is intended to help those who are not familiar with these topics to better understand what follows in the next chapters. The reader who is familiar with these topics can omit this chapter and continue with Chapter 3 of the thesis.

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Das Recht im Zentrum des Rechtsficiency gains are quite robust against misspecifications of priors. The efficiency gains come from making alternatives within choice sets closer in utility, i.e., the choice becomes more difficult to make. We therefore call these designs . choice designs (cf. Huber and Zwerina 1996).

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Using Priors in Choice Designs,ficiency gains are quite robust against misspecifications of priors. The efficiency gains come from making alternatives within choice sets closer in utility, i.e., the choice becomes more difficult to make. We therefore call these designs . choice designs (cf. Huber and Zwerina 1996).

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Book 1997for studying consumer preferences/choices, namely conjoint analysis and discrete choice experiments. Chapter 1 continues with a description of the context of discrete choice experiments. Subsequently, the research problems and the objectives ofthis dissertation are discussed. The chapter concludes w

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