Titlebook: Discourses of Ageing and Gender; The Impact of Public Clare Anderson Book 2019 The Editor(s) (if applicable) and The Author(s) 2019 socioli

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Analytic Frameworks,n overarching framework; Evaluation as a broad area of linguistic enquiry, together with Appraisal Theory as a systemised framework for analysing it; and Multimodal Analysis as a system for analysing visual modes of communication. This chapter describes the individual frameworks in detail and the sy

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,Public Voices: Skincare Advertising and Discourses of “Beauty”,dal analysis, representations of ‘culturally approved’ (i.e. youthful/beautiful) models of femininity are explored through a range of anti-ageing skincare advertisements aimed at both women and men, and contrasted with the problematisation of the ageing appearance through fear-based descriptions of

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Public Voices: The Media Mirror,dal analysis, representations of ‘ideal’ (i.e. culturally approved) femininity are explored through selected lifestyle magazine articles aimed at men as well as women, and contrasted with the problematisation of the ageing appearance through fear-based descriptions of the visible signs of ageing. Th

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Private Voices: Talking About Ageing,es an overview of the interview process and participants. As context for the data the key discourses that define the current landscape of ageing are discussed: the cultural appropriation of ageing and cultural models of ageing; the ambivalent role of the body in the ageing process; ageing and the fr

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Transgressive Women: Celebration and Censure, The first discusses a group of women aged 73–90, known collectively as The Fabulous Fashionistas; the second features historian and classicist Mary Beard. The case studies are used as a mechanism for analysing the ambivalent and contradictory nature of cultural attitudes towards ageing women and ho

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Sieb Nooteboom,Fred Weerman,Frank Wijnensentation—of older women in the lifestyle media expressed through negative evaluations of age-related issues such as menopause, in the light of postfeminist perspectives on discourses of apparent self-acceptance.