| 书目名称 | Digitalization, Technology and Global Business | | 副标题 | How Technology is Sh | | 编辑 | Gaston Fornes,Maria Altamira | | 视频video | | | 概述 | Analyses the impact of technology on global business and society, both in developed and emerging economies.Maintains a practical focus, supported by cases and examples.Assesses the current and future | | 图书封面 |  | | 描述 | .This book explores the impact that changes brought by digitalization are having in the way global businesses are run and grown. The main changes in recent years have come from the ubiquitous presence of technology in our daily life (and therefore in business) and also by the direction globalization is taken. Consequently, companies need to review their sources of growth..This book has four primary missions. The first is to critically analyze the impact of digitalization and technology on incumbent international business theories. The second is to deeply understand how digitalization and technology can continue to create growth opportunities. The third is to engage with the opportunities and challenges that digital models and new technologies, digital platforms and Artificial Intelligence in particular, are bringing to the current business and economic environment. And finally, the fourth is to think on possible scenarios and trends that can be the source of growth in the future. This book will be of interest to academics of digital business, international business and innovation and society. It will also be of interest to practitioners and policymakers.. | | 出版日期 | Book 2023 | | 关键词 | international expansion and digital business; digital expansion; international business and the intern | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-031-33111-4 | | isbn_ebook | 978-3-031-33111-4 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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发表于 2025-3-21 17:12:15
