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Titlebook: Digitalisation: Opportunities and Challenges for Business; Volume 2 Bahaaeddin Alareeni,Allam Hamdan,Rim El Khoury Conference proceedings 2

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https://doi.org/10.1007/978-94-009-3571-6e Gaza Strip according to some variables (gender, marital status, number of hours in using social media). The researchers used the descriptive correlational approach (causal-comparative), as for the data collection the researchers designed a questionnaire that was distributed to a sample consisting
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Philip Corrigan,Harvie Ramsay,Derek Sayerse it for communication, marketing, and other ways to gain profit. The youth around the world are heavy users of social media, including for online purchases. Therefore, businesses are increasingly employing social media within their companies to compete in this digital age.
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Philip Corrigan,Harvie Ramsay,Derek Sayer affect their online buying behavior. Many researchers have identified that consumer buying behavior is impulsive, it evaluates how emotion, thoughts and preference vary from consumer to consumer. Nowadays, purchasing any product and services is clearly different from the past-days and it is extreme
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Socialist Economic Development and Reformsty products. The quantitative method and descriptive research design is used for primary data collection consisting of consumer buying behaviour through the online structured questionnaire and data will be analyzed using Microsoft Excel and SPSS software. The respondents will be selected based on th
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https://doi.org/10.1007/978-3-031-26956-1Data Sciences; Advanced Computing; Entrepreneurship; Innovation; Business Improvement; ICBT; ICBT2022
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