Titlebook: Digital Transformation: What is the Company of Today?; Andrea Bencsik,Anastasia Kulachinskaya Book 2023 The Editor(s) (if applicable) and

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Lecture Notes in Computer Sciencess media. From other hand there is an unstable situation in the advertising market in Russia, whereas advertising is the main source of revenue for traditional mass media companies. Authors have an opinion that digital ecosystem creation as a result of digital transformation will help to overcome th