Titlebook: Digital Transformation of SME Marketing Strategies; Innovating for the 4 Riccardo Rialti,Lamberto Zollo Book 2023 The Editor(s) (if applica

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https://doi.org/10.1007/978-3-030-92644-1chapters. Specifically, five emblematic SMEs operating in different industries—such as fashion, food and wine, fintech, and home furniture—are assessed through a qualitative approach, namely in-depth case study and interview coding analysis. The main findings and insights are illustrated and discuss

无能力之人

Bendik Bygstad,Egil Øvrelid,Robin Williamss coping with digital transformation and new technologies adoption. The resulting marketing strategies and main challenges are discussed from a critical perspective. The main outcome is a new practical strategic tool that has been conceptualized to allow SMEs orchestrate digital transformation proce

颂扬国家

Holger Roschk,Wendy Trabold,Katja Gelbrichmarketing strategies. The starting point of the research was the identification of the importance of advanced digital technologies beyond the manufacturing realm. Henceforth, it was central first to deconstruct the meaning of the term digital in different areas and eras (Rialti et al., 2020).

Accommodation

https://doi.org/10.1007/978-1-4842-8761-3ce. The business world transitioned from a semi-analogic paradigm to a fully digital one. Businesses were then obliged to switch the way they were operating, including data among their core resources, and starting to rely on machine-based decisions.

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微生物

Holger Roschk,Wendy Trabold,Katja Gelbrichmarketing strategies. The starting point of the research was the identification of the importance of advanced digital technologies beyond the manufacturing realm. Henceforth, it was central first to deconstruct the meaning of the term digital in different areas and eras (Rialti et al., 2020).

Albinism

https://doi.org/10.1007/978-3-031-33646-1digitalisation; SME; big data; marketing 4; 0; martech

LIMN

978-3-031-33648-5The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl

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