| 书目名称 | Digital Transformation in Sales |
| 副标题 | How to Turn a Buzzwo |
| 编辑 | Livia Rainsberger |
| 视频video | |
| 概述 | Guide for the digitalization of sales.Shows how to implement the digitalization in 21 steps.With clear examples and helpful tips |
| 图书封面 |  |
| 描述 | .This book is a practical guide to the digital transformation of sales organizations. In 21 steps, it provides an overview of the state of the art of technologies and digital sales tools and creates an understanding of what the digitization of sales is really about... .The primary driver of digitization is the modern customer, and it is important to always keep him in mind throughout the entire sales strategy. The sole use of technologies and the pure digitization of processes are not enough to make an organization fit for the challenges of the modern business world... ..All tools and processes from positioning to customer management are explained in detail in this book and illustrated with concrete examples. What do chatbots do, what are virtual and augmented reality suitable for, and what is the benefit of rapid prototyping? Which sales activities can be supported by digitalization? The author provides answers to these and many other questionsand shows how sales managers can make themselves fit for the future. With concrete tips and numerous implementation aids.. |
| 出版日期 | Book 2023 |
| 关键词 | Change Management; Artificial Intelligence; Book Digitalization Sales; Digitization Strategy; Digital To |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-658-38887-4 |
| isbn_softcover | 978-3-658-38889-8 |
| isbn_ebook | 978-3-658-38887-4 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies |
发表于 2025-3-21 16:06:34
