| 书目名称 | Digital Stractics | | 副标题 | How Strategy Met Tac | | 编辑 | Chris Outram | | 视频video | | | 概述 | Articulates a phenomenon that we already know is happening but hadn‘t named yet.Quality of input from real life practitioners.Looks at the impact of digital not just on marketing but on wider corporat | | 图书封面 |  | | 描述 | In the world of digital business, the line between strategy and tactics is blurring. Traditionally large companies would adopt strategic frameworks which planned over three- to five-year timescales, while most digital start-ups had little interest in comprehensive and rigorous strategic processes and simply set themselves vision and worked out how to get there along the way. .In today‘s digital economy even large companies are finding that their planning horizons are being measured in months rather than years or quarters (if not yet in the weeks or even days of startups). On the other hand, investors are less swayed by the excitement of ‘digital‘ and expect harder and more rigorous medium term planning from start-ups..As a result, while the empirical process of learning by doing is becoming part of traditional companies‘ strategy processes, digital pure plays are no longer just making it up as they go along, but actively learning and changing as they go along. In short: on the battlefield of online commerce, strategy blends with tactics. .Indeed, the distinction between pure play and hybrid is increasingly redundant as more holistic business models begin to emerge. Digital Stractic | | 出版日期 | Book 2016 | | 关键词 | business; marketing; strategy; start-ups; hybrid business models; e-commerce | | 版次 | 1 | | doi | https://doi.org/10.1007/978-1-137-57483-1 | | isbn_ebook | 978-1-137-57483-1 | | copyright | The Editor(s) (if applicable) and The Author(s) 2016 |
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发表于 2025-3-21 17:00:16
