Titlebook: Digital Economy. Emerging Technologies and Business Innovation; 7th International Co Mohamed Anis Bach Tobji,Rim Jallouli,Adriana Anama Con

Cultivate

Possibilities and Limitations of the Croatian Police in Communication via Social Networksn the business activities of the public sector are much less researched. Their application for police purposes poses significant challenges because there are substantial risks that can cause great damage to the reputation and work of the police and police officers. There are currently no systematic

Affectation

Cause-Related Marketing: Towards an Exploration of the Factors Favoring the Purchase Intention of thprofit organizations. This study aims to explore the factors affecting Tunisian consumers’ intention to participate in cause-related marketing campaigns. Building on the previous literature on CRM, the authors focused on the factors that predict consumer’s intention to purchase products supporting s

竞选运动

What Leads Customer to Create and Participate in Anti-brand Community: A Netnographic Approachbased on the netnography method with three anti-brand communities was conducted. As a first result, the antecedents that motivate consumers to create an anti-brand community are brand hate, social approval, and not real hater. As a second result, consumers participate in an anti-brand community due

噱头

Consumer Satisfaction Using Fitness Technology Innovation technological products’ companies have to keep on tracking customer’s purchase intentions and loyalty for their business growth. Meanwhile, customer satisfaction is essential in determining the purchase intention. Therefore, a research is conducted to find the determinants that lead to customer sat

Acclaim

万花筒

Readiness of Russian Companies for Digital Transformation: What’s Changed?to observe how the understanding and the attitude of the representatives of Russian business towards the digital transformation and the self-assessment of company’s readiness for this transformation has changed. The source data are the results of surveys conducted in 2018 and 2021 among representati

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entitle

978-3-031-17036-2The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl

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Conference proceedings 2022May 2022. .The 15 full papers included in this volume were carefully reviewed and selected from 44 submissions. They were organized in topical sections as follows: Digitalization and COVID 19; digital business models for education and healthcare; IT user behavior and satisfaction; digital marketing; and digital transformation.. .