| 书目名称 | Digital Business and Electronic Commerce | | 副标题 | Strategy, Business M | | 编辑 | Bernd W. Wirtz | | 视频video | | | 概述 | Provides a fundamental introduction to all aspects of digital business.Offers readers essential guidance on integrating their strategy, business model and the latest technologies.Includes a comprehens | | 丛书名称 | Springer Texts in Business and Economics | | 图书封面 |  | | 描述 | This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors.. Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and securi | | 出版日期 | Textbook 20211st edition | | 关键词 | E-business; E-commerce; Digital business models; Artificial Intelligence; Big Data; Digital transformatio | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-63482-7 | | isbn_softcover | 978-3-030-63484-1 | | isbn_ebook | 978-3-030-63482-7Series ISSN 2192-4333 Series E-ISSN 2192-4341 | | issn_series | 2192-4333 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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发表于 2025-3-21 19:52:03
