| 书目名称 | Digital Business Leadership | | 副标题 | Digital Transformati | | 编辑 | Ralf T. Kreutzer,Tim Neugebauer,Annette Pattloch | | 视频video | | | 概述 | Illustrates eight central fields of action for digital business leadership.Provides practitioners and executives with a clear, yet practical, set of recommendations for action.Delivers case studies wi | | 丛书名称 | Management for Professionals | | 图书封面 |  | | 描述 | .This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world. The authors describe the fundamental principles of digitization and its economic opportunities and risks, integrating them into a framework of classic and new management methods. The book also explores how increasing digitization – not only of communication, but of complete value chains – has led to a need to establish a digital business leadership. Digitization is changing people and markets: it causes the upheaval of entire industries, creates new digital-centric companies, and forces established companies to cope with the transformation activities associated with these digitization processes. New approaches and methods have to be learned, tried and tested patterns of thinking have to be explored, and last but not least, innovation activities have to be understood as continuous necessities. At the same time, digital business offers considerable opportunities for renewing competitive advantages, improving existing process structures and realigning products, | | 出版日期 | Book 2018 | | 关键词 | Customer Centricity; E-Business; Digital Age; Internet of Things; Industry 4; 0; Open Innovation; User Cent | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-662-56548-3 | | isbn_softcover | 978-3-662-58588-7 | | isbn_ebook | 978-3-662-56548-3Series ISSN 2192-8096 Series E-ISSN 2192-810X | | issn_series | 2192-8096 | | copyright | Springer-Verlag GmbH Germany, part of Springer Nature 2018 |
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发表于 2025-3-21 17:55:36
