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Titlebook: Developing Strategies for International Business; The WRAP Process J. Angus Gillon,Lynne Pearson Book 2004 J. Angus Gillon and Lynne Pearso

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Guckst du noch oder bingst du schon?This chapter demonstrates the use and value of the WRAP process in building strategies that are both relevant to the company’s strategic objectives and realistic in relation to the targets and priorities already determined.
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Analysis and Strategic Prioritization,This chapter discusses ways in which information can be analyzed and priorities determined.
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Building a Strategy,This chapter demonstrates the use and value of the WRAP process in building strategies that are both relevant to the company’s strategic objectives and realistic in relation to the targets and priorities already determined.
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Strategy Implementation and Management,This chapter discusses the importance of rational implementation of the agreed strategy and the added value gained by continuing effective management.
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Routes to Market,he nature of the terrain has been established through market assessment, and the organization’s own capabilities are better understood, and it is therefore possible to make decisions about modes of operation in the market. And operation requires, in some form, the presence to make it effective.
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