| 书目名称 | Developing International Strategies |
| 副标题 | Going and Being Inte |
| 编辑 | Rudolf Grünig,Dirk Morschett |
| 视频video | |
| 概述 | Comprehensive guidance to internationalization and strategic planning.Hands-on recommendations for developing strategies and implementation programs.Designed for the needs of medium-sized companies.Ma |
| 图书封面 |  |
| 描述 | The internationalization of the human society and mainly of the economy will continue. It will create threats but also big opportunities to most companies. This is where the book makes its contribution, putting forward suggestions for medium-sized companies to become a winner of internationalization. After a comprehensive introduction to internationalization and to strategic planning, concrete recommendations are made: The book first looks at going international for new markets. Then it shows how to develop an internationalization strategy for production and sourcing. Finally strategic planning in an international company is explained. The book is aimed at company executives, master students and participants of EMBA programs. It is intended to serve as a support for developing successful strategies for going and being international. |
| 出版日期 | Book 20121st edition |
| 关键词 | Globalization; International Strategies; Internationalization; Market Entry Strategies; Strategic Planni |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-642-24725-5 |
| isbn_softcover | 978-3-642-44597-2 |
| isbn_ebook | 978-3-642-24725-5 |
| copyright | Springer-Verlag Berlin Heidelberg 2012 |
发表于 2025-3-21 17:33:33
