| 书目名称 | Designing Luxury Brands | | 副标题 | The Science of Pleas | | 编辑 | Diana Derval | | 视频video | | | 概述 | Based on the latest neuroscientific findings on how to design appealing luxury brands in terms of color, contrast, shape, material, sound, scent, and shine.Offers templates for creating attractive lux | | 丛书名称 | Management for Professionals | | 图书封面 |  | | 描述 | This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle. | | 出版日期 | Book 20181st edition | | 关键词 | Consumer Behavior; Luxury; Luxury Brands; Marketing; Product Development; Shopping Behavior | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-319-71557-5 | | isbn_softcover | 978-3-030-10075-9 | | isbn_ebook | 978-3-319-71557-5Series ISSN 2192-8096 Series E-ISSN 2192-810X | | issn_series | 2192-8096 | | copyright | Springer International Publishing AG, part of Springer Nature 2018 |
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发表于 2025-3-21 19:29:21
