书目名称 | Designing Better Services |
副标题 | A Strategic Approach |
编辑 | Francesca Foglieni,Beatrice Villari,Stefano Maffei |
视频video | http://file.papertrans.cn/269/268904/268904.mp4 |
概述 | Explains design of a service step by step.Highlights the importance of service evaluation in supporting service design and fostering innovation.Provides service design and evaluation tools suitable fo |
丛书名称 | SpringerBriefs in Applied Sciences and Technology |
图书封面 |  |
描述 | This book provides accessible, comprehensive guidance on service design and enables practitioners approaching the discipline for the first time to develop the strategic mindset needed to exploit its innovation potential. The opening chapters trace the origins of service design and examine its links with service innovation, as well as its strategic role in service organizations. It then offers step-by-step guidance on tackling a service design project, explaining the main design elements and indications of various useful design tools. It also introduces the topic of evaluation as a support practice in designing or redesigning better services, and providing evidence concerning the value of service design interventions. The third chapter explores how evaluation is currently approached in service design practice through the analysis of a number of case studies. Based on these experiences it extensively discusses evaluation, with a particular focus on service evaluation, and explains its importance in supporting service design and fostering innovation throughout the service design process. Further it describes pragmatic directions for setting up and conducting a service evaluation strat |
出版日期 | Book 2018 |
关键词 | Service Design; Service Evaluation; Service Innovation; Service Value; Service Design Value; Engineering |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-319-63179-0 |
isbn_softcover | 978-3-319-63177-6 |
isbn_ebook | 978-3-319-63179-0Series ISSN 2191-530X Series E-ISSN 2191-5318 |
issn_series | 2191-530X |
copyright | The Author(s) 2018 |