Titlebook: Design and Brand; The Influence of Pro Robert Kreuzbauer Book 2002 Deutscher Universitäts-Verlag GmbH, Wiesbaden 2002 Brand.Branding.Design

culinary

书目名称Design and Brand影响因子(影响力)




书目名称Design and Brand影响因子(影响力)学科排名




书目名称Design and Brand网络公开度




书目名称Design and Brand网络公开度学科排名




书目名称Design and Brand被引频次




书目名称Design and Brand被引频次学科排名




书目名称Design and Brand年度引用




书目名称Design and Brand年度引用学科排名




书目名称Design and Brand读者反馈




书目名称Design and Brand读者反馈学科排名

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LAIR

细胞膜

凶残

典型

Final Comments and Summary,nce of design within brand formation. Nevertheless, for a more detailed investigation of this process, design has to be broken down into the parts, form, color, graphics, etc. In particular, the importance of color during brand formation is an as yet undeveloped aspect of the underlying investigation.

典型

investigate the relationship between design and brand...On the basis of sign- and cognitive-scientific theories, Robert Kreuzbauer develops an approach to explain the influence of design on brand perception and the storage of brand knowledge. He integrates the latest theories on form perception and

filicide

https://doi.org/10.1007/978-3-030-29662-9n only incrementally modified — products are introduced within shorter time intervals provoking an ongoing reduction of product life cycles (Trinkfass 1997). In this world of time-based competition, companies more often see themselves confronted with difficulties in differentiating their supply by means of primarily technical-functional benefits.

ARM

Book 2002e the relationship between design and brand...On the basis of sign- and cognitive-scientific theories, Robert Kreuzbauer develops an approach to explain the influence of design on brand perception and the storage of brand knowledge. He integrates the latest theories on form perception and cognitive

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