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Titlebook: Design Thinking for Entrepreneurs and Small Businesses; Putting the Power of Beverly Rudkin Ingle Book 2013 Beverly Rudkin Ingle 2013

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Introduction to Design Thinking,In the past couple of years, the term . has been thrown around quite a bit in various business contexts. We’ve heard of user design, experience design, social design, integrated design, service design, and place-based design, in addition to the term with which we are most familiar: graphic design.
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The Role of Research in Design Thinking,Data can be intimidating, elusive, and enlightening. Obtaining it, specifically taking the time to conduct meaningful research, can seem like an obstacle to progress. It’s not. Research facilitates progress’s emergence from the primordial soup of data so it can begin to take shape and form a solution.
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Metrics for Design Thinking,Every bit of work and every penny invested are for nothing if you aren’t measuring their return. It’s a core tenet of operating a profitable, successful business. The same rule applies for design thinking initiatives: you must measure.
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Resources,I love the image of the tools in a toolbox as an analogy for the talents, skills, and resources we possess and put to use toward completing our daily work and building our businesses. Think of this collection of resources—books, magazines, websites, schools, and templates—as your starter set of tools.
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Designing Live Customer Experiences,rand and business in person. In fact, now that the customer experience has become recognized as an important part of the success of a brand, a specialized marketing discipline has emerged: experiential marketing.
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Designing Digital Customer Experiences,iable are the realities of our digital world and the evolving customer touch points that technology provides. A good digital experience isn‘t based just on functionality but on how your customer feels while interacting with it.
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Designing Marketing,business operations. Although largely considered the fun part of business—with logos, tag lines, advertising, promotional items, letterhead, and so on—marketing done well is much more than meets the eye.
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