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Titlebook: Decision Making in Marketing and Finance; An Interdisciplinary Paul Sergius Koku Book 2014 Paul Sergius Koku 2014 Marketing-Finance.Interfa

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发表于 2025-3-21 19:06:15 | 显示全部楼层 |阅读模式
书目名称Decision Making in Marketing and Finance
副标题An Interdisciplinary
编辑Paul Sergius Koku
视频video
图书封面Titlebook: Decision Making in Marketing and Finance; An Interdisciplinary Paul Sergius Koku Book 2014 Paul Sergius Koku 2014 Marketing-Finance.Interfa
描述As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making. The successful use of case studies in business schools shows the superior outcomes of an interdisciplinary approach to problem solving. Disappointingly, functional departmental silos within universities still exist and keep problem solvers from seeing all the effects of a given issue. In addition to providing teaching material, Decision Making in Marketing and Finance provides motives and strategies to break down functional silos in making informed and effective business and finance decisions. Koku achieves his goal by showing how value can be created for shareholders and other stakeholders, linking marketing and finance decision making, and providing much-needed teaching materials for an interdisciplinary approach to case analysis.
出版日期Book 2014
关键词Marketing-Finance; Interface; Advertising; communication; Customer Lifetime Value; decision making; manage
版次1
doihttps://doi.org/10.1057/9781137444776
isbn_softcover978-1-349-47882-8
isbn_ebook978-1-137-44477-6
copyrightPaul Sergius Koku 2014
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