| 书目名称 | Dealing with consumer uncertainty | | 副标题 | Public Relations in | | 编辑 | Karin Bergmann | | 视频video | | | 概述 | New concepts for public relations and communication between companies active in the food and agrobusiness and the consumer.The practice-oriented proposals are based on an extended consumer survey | | 丛书名称 | Gesunde Ernährung‘ Healthy Nutrition | | 图书封面 |  | | 描述 | My studies on the "uncertain consumer" began with a research project c- ducted by the Dr. Rainer Wild-Stiftung - Foundation for healthy nutrition - on the negative image of processed food. Ever since then I have been asked whether or not growing consumer uncertainty is linked to information po- cies of the food sector and if so, how. Intensive three-year research showed that industrial methods of food production are predestined to result in wayward fears and worry over its healthiness. This is due to the fact that during the process of industrialisation, we gradually passed responsibility for the quality of food into the producers‘ hands. This, in turn, has resulted in information gaps that we, as the addressees of diverse, often overwhelming and contrad- tory information supplied by varying sources, feel today. We exchanged the daily search for food for the daily search for information long ago. Con- quently, a practical concept for public relations stands at the end of my - search into the uncertain consumer. It accounts for uncertainty regarding processed food as a point of reference for public relations targeted towards various groups. Public relations oriented towards the futu | | 出版日期 | Book 2002 | | 关键词 | Corporate Identity; Public Relations; Publicity; communication; consumer safety; food industry; food safet | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-662-04833-7 | | isbn_softcover | 978-3-642-07638-1 | | isbn_ebook | 978-3-662-04833-7 | | copyright | Springer-Verlag Berlin Heidelberg 2002 |
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发表于 2025-3-21 17:06:00
