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Titlebook: Data-Centric Business and Applications; Evolvements in Busin Dmytro Ageyev,Tamara Radivilova,Natalia Kryvinska Book 2020 Springer Nature Sw

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Optimization of the Process of Determining the Effectiveness of Advertising Communication,o account the model of the hierarchy of factors influencing the effectiveness of advertising communication, the numerical weights of factors are established on the basis of pairwise comparisons using the method of numerical consistency and a matrix of pairwise comparisons constructed on this basis.
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Infocommunication Tasks of University Information System,ell as any other organization is forced to use information systems in order to be in the flow. So, it should be noted that real pace of changes in global education sector (especially its private part) is much quicker than stereotypes. Thus, higher education institutions eagerly try to meet these cha
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