Titlebook: Data Analysis and Decision Support; Daniel Baier (Chair of Marketing and Innovation Ma Book 2005 Springer-Verlag Berlin Heidelberg 2005 Pl

停止偿付

GULF

Steve Donaldson,Ron Cole-Turner the optimal number of clusters by means of the .-criterion. This cluster solution proves to be rather similar to the one we obtain by applying the neural network approach. To evaluate the clusters, we use association rules. By testing these rules, we show the differences of patterns underlying particular market segments.

乞讨

A Tree Structured Classifier for Symbolic Class Descriptiondiscrimination criterion given by a prior partition and a homogeneity criterion; we also aim to insure that the descriptions obtained describe the units in the class to describe and not the rest of the population. We present a real example.