Titlebook: Cultural Tourism in the Asia Pacific; Heritage, City and R Tai-Chee Wong,Hoon-Peow See,Meg Milligan Book 2024 The Editor(s) (if applicable)

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https://doi.org/10.1007/978-3-031-63459-8sustainable cultural tourism in Asia Pacific; conservation heritage destination edutourism; festival i

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Folklore for Cultural Tourism: The Malaysian Experience,angible/oral heritages, such as local folk tales, legends and myths, which are very much a part of the local culture, have not been fully realized. This chapter is to explore their values in two aspects: attracting tourists (promotion) and improving tourists’ experiences, using Malaysian sites and t