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Titlebook: Contemporary Marketing Management for Tourism and Hospitality; How New Tech and Gen Nikolaos Stylos,Roya Rahimi,Peter Robinson Book 2024 Th

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GenZers as Marketing Managers,018). According to Mackay (1997), generational differences arise from how people perceive and respond to recurring events and shifting environmental situations. These differences are also seen in how people conduct themselves in the workplace.
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https://doi.org/10.1007/978-1-349-03146-7ques, and the emergence of the digital era has also resulted in adjustments to these strategies. Companies are employing novel digital marketing strategies and tools, particularly in the connection between social media and Internet-based applications, to reach new target markets and improve their market share (Mkwizu, 2019).
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An Introduction to Statistics with Python not only Generation Z’s responses to the impact of the COVID-19 environment but are also influenced by their unique characteristics. As digital natives, China’s Generation Z are also cautious and distrustful, light-hearted, patriotic, innovative, and creative (Fig. 10.2).
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Generation Z Perspective on Destination Image Restoration Through Dark Tourism, not only Generation Z’s responses to the impact of the COVID-19 environment but are also influenced by their unique characteristics. As digital natives, China’s Generation Z are also cautious and distrustful, light-hearted, patriotic, innovative, and creative (Fig. 10.2).
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From Consumption to Prosumption: The Interplay of Digital Transformation, Prosumers and Post-tourisess, Prosumption in Post-Tourism remains an evolving area. Through a comprehensive literature review and multiple case studies from museums and digitalcultural heritage tourism, this paper explores how DT influences Prosumption at the post-tourism level, and provides valuable insights for future research.
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Responsible Tourism as a Vehicle to Achieving the SDGs,a force for good to empower its communities, create economic stability and protect its natural environments. Finally, it will also explore the potential link that adopting the SDGs as part of responsible tourism marketing and management has upon increasing destination resilience.
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