Titlebook: Celebrity, Social Media Influencers and Brand Performance; Exploring New Dynami Saloomeh Tabari,Qing Shan Ding Book 2024 The Editor(s) (if

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Influencers, Materialism, Mental Health and Sustainability,tage of fashion buyers’ decision-making process (Sudha & Sheena, 2017). Instagram influencers play an active role in shaping fast fashion buyers’ attitudes and purchase intentions towards the latest must-have items. They are considered experts in fast fashion and trendsetters and are the crucial per

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aterialism, causing mental health issues among adolescents, and aiding the development of fast fashion. With this balanced and comprehensive approach, this book is an essential resource for anyone interested in978-3-031-63518-2978-3-031-63516-8

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Celebrity, Social Media Influencers and Brand PerformanceExploring New Dynami

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Book 2024ue, the book also takes a critical lens, examining their roles in fuelling the growth of materialism, causing mental health issues among adolescents, and aiding the development of fast fashion. With this balanced and comprehensive approach, this book is an essential resource for anyone interested in

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https://doi.org/10.1007/978-4-431-68141-0ate endorser, the marketer may enhance attitudes and reinforce behavioural intentions (Knoll & Matthes, 2017) and shape brand perceptions (Erdogan et al., 2001). Companies devoted a lot to celebrity endorsement to exploit emotional bonds between consumers and brands to accomplish higher brand image,

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