| 书目名称 | Customer-Centricity in Organized Retailing |
| 副标题 | A Guide to the Basis |
| 编辑 | Manoj Kumar Dash,Manash Kumar Sahu,Shivam Sakshi |
| 视频video | |
| 概述 | Provides concepts with instruction materials based on an emerging market scenario.Focuses on retail strategic match.Provides tools/techniques to solve problems in practice |
| 图书封面 |  |
| 描述 | .This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and organized retailing in emerging economies with changing consumer behavior. It discusses the importance of developing appropriate retailing strategies in the context of an emerging economy, being agile and forward-thinking to implement a customer-centric approach across the retail value chain‘s upstream and downstream actions, and the requirement of clarity on the exact tools and techniques that will allow the retailers to move from their present product-centric state to the looked-for customer-centric state..This book aids the practitioners in developing and adopting a culture of customer-centricity and focuses on various retail strategy concepts and their implementation. It aims to present the multifaceted and multifarious questions of retail marketing in two studies, where each study provides a comprehensive solution.. |
| 出版日期 | Book 2023 |
| 关键词 | Customer Centricity; Organized Retail; Retail Strategy; Patronage Intention; Shopping Motivation |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-981-19-3593-0 |
| isbn_ebook | 978-981-19-3593-0 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapor |
发表于 2025-3-21 19:34:55
