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Titlebook: Customer Relationship Management; Electronic Customer Andreas Muther Book 20021st edition Springer-Verlag Berlin Heidelberg 2002 CRM.Costu

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楼主: clannish
发表于 2025-3-23 11:38:34 | 显示全部楼层
Andreas MutherManagement concepts and technical solutions.With over 400 CRM examples from business practice.Includes supplementary material:
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A. J. Larner MA, MD, MRCP(UK), DHMSA, PhDchnology and ECC service (Section 3.1.) and describes potential components of an ECC solution (Section 3.2.). Section 3.3. identifies the most important information technology trends and their effects on Electronic Customer Care.
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A Dictionary of Neurological Signsint of view and identifies business potentials of information technology in the customer relationship. Sections 4.1. and 4.2. summarize developments in the area of Electronic Customer Care, derive business trends (concepts) and illustrate them with examples. Section 4.3. specifies the goals and bene
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https://doi.org/10.1007/978-3-642-56222-8CRM; Costumer Relationship Management; Customer Buying Cycle; Electronic Customer Care; Supplier-Custome
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Springer-Verlag Berlin Heidelberg 2002
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A. J. Larner MA, MD, MRCP(UK), DHMSA, PhDChapter two shows the importance of the use of information technology in the supplier-customer relationship (Section 2.1.), structures the customer relationship by means of the Customer Buying Cycles (Section 2.2.) and describes a real-life example for better understanding (Section 2.3.).
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A. J. Larner MA, MD, MRCP(UK), DHMSA, PhDToday, marketing departments are responsible for 37% of all Web sites, closely followed by IT departments with 35% [see CSC 1997]. Which criteria must be observed by those in positions of responsibility? Are marketing and IT departments the appropriate groups to take care about Electronic Customer Care?
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A. J. Larner MA, MD, MRCP(UK), DHMSA, PhDIn the last chapter, Section 6.1. summarizes the most important results of the book. Section 6.2. contains considerations regarding future resonance and potential effects of Electronic Customer Care. Section 6.3. gives a short overview of the CRM market.
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ECC Fundamentals,Chapter two shows the importance of the use of information technology in the supplier-customer relationship (Section 2.1.), structures the customer relationship by means of the Customer Buying Cycles (Section 2.2.) and describes a real-life example for better understanding (Section 2.3.).
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