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Titlebook: Customer Loyalty and Success; James J. Lynch Book 1995 James J. Lynch 1995 business.management.marketing.planning.strategic planning.strat

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发表于 2025-3-21 16:31:47 | 显示全部楼层 |阅读模式
书目名称Customer Loyalty and Success
编辑James J. Lynch
视频video
图书封面Titlebook: Customer Loyalty and Success;  James J. Lynch Book 1995 James J. Lynch 1995 business.management.marketing.planning.strategic planning.strat
描述This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company‘s strategy with regard to Marketing, Human Resource Management, Quality and Management of Change. This is an innovative book in a topical area that draws upon case study material.
出版日期Book 1995
关键词business; management; marketing; planning; strategic planning; strategy
版次1
doihttps://doi.org/10.1057/9780230374713
isbn_softcover978-1-349-39512-5
isbn_ebook978-0-230-37471-3
copyrightJames J. Lynch 1995
The information of publication is updating

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发表于 2025-3-21 23:32:44 | 显示全部楼层
Moving beyond Marketing,s illustrates the fundamentals of achieving customer loyalty: it costs money; the more personal the action is the better; it should be focused on customers worth keeping; it should convey a genuine interest in customer satisfaction.
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发表于 2025-3-22 12:05:54 | 显示全部楼层
Not just Value Seeking but Values Searching,d black customers across the USA in the early 1960s; boycotts of South African produce across the world in the 1970s and 1980s; Muscovites embarking on spending sprees for McDonald’s hamburgers in the 1990s. Customers . start revolutions.
发表于 2025-3-22 13:52:28 | 显示全部楼层
Not Just Shopping but Shaping,ictures without special glasses. Whereas in the past books created experiences in the mind, now they can evoke a physical experience by tapping on unused human capabilities and technological innovation. The age of customer experience shaping has dawned, and with it untold opportunities for customer retention.
发表于 2025-3-22 18:53:38 | 显示全部楼层
发表于 2025-3-22 23:50:11 | 显示全部楼层
https://doi.org/10.1057/9781403900807s illustrates the fundamentals of achieving customer loyalty: it costs money; the more personal the action is the better; it should be focused on customers worth keeping; it should convey a genuine interest in customer satisfaction.
发表于 2025-3-23 04:42:35 | 显示全部楼层
https://doi.org/10.1057/9781403900807ips are doomed to failure, so too are traditional approaches to customer retention. While there will still be a place for marketing ploys with short-term impact, long-term market leadership will go to those who can espy the difference between a sea breeze and a sea change sooner than their competitors.
发表于 2025-3-23 05:47:07 | 显示全部楼层
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