书目名称 | Customer Loyalty and Success | 编辑 | James J. Lynch | 视频video | | 图书封面 |  | 描述 | This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company‘s strategy with regard to Marketing, Human Resource Management, Quality and Management of Change. This is an innovative book in a topical area that draws upon case study material. | 出版日期 | Book 1995 | 关键词 | business; management; marketing; planning; strategic planning; strategy | 版次 | 1 | doi | https://doi.org/10.1057/9780230374713 | isbn_softcover | 978-1-349-39512-5 | isbn_ebook | 978-0-230-37471-3 | copyright | James J. Lynch 1995 |
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